Blog 13 | Sam Ash: A Musical Legacy and New Horizons for Music Lovers

In the world of music retail, few names resonate as deeply as Sam Ash. For nearly a century, this iconic store stood as a beacon for musicians, from starry-eyed beginners to seasoned professionals. As we bid farewell to this musical institution, we reflect on its rich history and the indelible mark it left on the hearts of music lovers across America.

The Birth of a Musical Giant

Sam Ash's story began in 1924, a tale of humble origins that blossomed into a household name. What started as a small venture grew into a nationwide chain that became synonymous with quality instruments, gear, and unparalleled customer service. For generations, Sam Ash was more than just a store; it was a playground for dreams, a place where future rock stars took their first steps and where seasoned musicians found their perfect sound. I'll never forget my first visit to a Sam Ash store in the summer of 1993. As a young music enthusiast, stepping into the guitar section of their New York location was nothing short of magical. The nervousness and excitement I felt were palpable as I ran my fingers over the strings of guitars I had only ever seen on TV or in magazines. It was a day of firsts – my first time in a real music store, my first time holding professional-grade instruments, and the day I walked out clutching my first copy of Guitar magazine, Pete Townshend gracing its cover. That experience ignited a passion that has stayed with me to this day.

The End of an Era

It is with a heavy heart that we acknowledge the closure of Sam Ash stores in May 2024. While the reasons behind this decision are complex, it's important to remember the joy and inspiration Sam Ash brought to countless musicians over its impressive 100-year run. The impact of Sam Ash on the music industry and on individual lives cannot be overstated. From providing instruments to future stars to offering a welcoming space for music lovers of all levels, Sam Ash's legacy is one of fostering creativity and passion.

A New Chapter for Music Enthusiasts

As we say goodbye to Sam Ash, we also look to the future. For those who held Sam Ash credit cards through Synchrony Financial, there's good news. In an unprecedented move, Synchrony has decided to let cardholders use their existing Sam Ash cards with other music retailers. This means you can continue to finance your musical journey without the need to apply for new credit.

At Pro Audio LA, we're excited to be part of this new chapter. While we can't replace the iconic Sam Ash experience, we're committed to serving the music community with the same passion and dedication. As a small professional audio retailer and custom cable shop based in Glendale, CA, we offer a unique blend of services tailored to today's musicians and producers.

Our focus on custom cabling, handmade right here in our Glendale facility, sets us apart. But that's not all – we're also dedicated to helping our clients achieve their production, recording, mixing, and mastering goals through consultations, design, sales, and services. Whether you're looking for the best gear or need expert advice on setting up your home or professional studio, we're here to help.

Carrying the Torch

While Pro Audio LA may be a different type of business than Sam Ash, we share the same love for music and commitment to musicians. We may not aim to be Sam Ash's successor, but we certainly aspire to achieve the level of impact and success they enjoyed in their heyday.

For all Synchrony Sam Ash cardholders, we'e thrilled to announce that you can now use your existing card with us at Pro Audio LA. There's no need to sign up for a new card – your current Sam Ash card is ready to use for all your music gear needs.

As we move forward, let's carry with us the spirit of excitement and possibility that Sam Ash embodied. Whether you're reminiscing about your first guitar purchase or planning your next studio upgrade, remember that the passion for music that Sam Ash helped cultivate lives on in stores like ours and in the hearts of musicians everywhere.

Visit us at Pro Audio LA and let's write the next verse in your musical journey together. Your Sam Ash card is welcome here, and so are you.